Agency: M Booth

Role: Art Director

This Friendsgiving, Patrón gives thanks by raising a glass with the ones we really want to spend our time with. The family we choose. The tequila we choose. We created a :90 hero piece of content featuring real people and their real ones celebrating the night before Thanksgiving (2020 style). We followed three groups of Real Ones in different backdrops across the country. We used real influencers, shot them at their apartment and captured their essence.

The campaign garnered dozens of press mentions, with millions of impressions across digital, paid social, organic social.